Q: How cool are we talking about
?
A: Well, ideally 55-60 degrees Fahrenheit. More than that and the wine will age or evolve more rapidly. Above the stove in the kitchen or near a heater and you risk immediate damage.
Q: But wine is a great display and can be shown off like art in its own right?
A: Yes, but protecting the wine while doing so is key. For the same reason you should avoid buying the fancy display bottles in a wine shop window. The labels usually show sun damage and the wine within is no doubt under the same duress. Temperature controlled fridges or rooms can be artfully constructed for display and some offer flexible tinting. But make sure to not have extended light exposure, especially on the white or sparkling wines which are more fragile than their red cousins.
Q: What else should they be thinking about when it comes to protection?
A: Depending on the value, it might be worth insuring the collection. Oftentimes a home owner's policy might provide coverage. Take an inventory and value to your agent and see what they can do. While we all would prefer the special bottles to a check, it's better than a total loss should a disaster strike.
Q: Any final words of wisdom?
A: Having helped build and manage some enormous wine collections, I recommend drinking better quality and buying less volume. Cycle through your wine collection rather than lose track or delay gratification indefinitely. Too many people save unique wines for special occasions, or have stacks of cases collecting dust forgotten in the cellar somewhere. They lose track of what they have or are disappointed when they open a bottle way past its prime. Because life is uncertain, make a special occasion a regular occasion by opening a great wine with your friends and family more often than not. 'Carpe diem' - and seize a bottle of good wine while you are at it!
